Do you have an idea that can change the world?
You don’t need a gorilla-sized gimmick to grab people’s attention. In fact, it might not even help.
Ever heard of the invisible gorilla experiment?
In 1999, psychologists Daniel Simmons and Christopher Chabris asked study participants to watch a video of a basketball game.
More specifically, they asked them to count how many times the players dressed in white passed the ball to one another.
What they didn’t tell the participants was that there was going to be a man in a gorilla suit walking through the game.
You’d think people would notice if a gorilla passed by, wouldn’t you?
Actually, they didn’t.
In fact, around half of the participants were shocked to find out that there was a gorilla walking around.
They didn’t see it. At all.
They were so focused on what was going on inside their heads that they totally missed the unmissable.
If people aren’t ready to see a gorilla, they won’t see a gorilla even if it’s staring them straight in the face.
You see, you can have a product or service that changes the world.
You can shout it from the rooftops.
Heck, you can get the biggest, baddest gorilla you can find to try and grab people’s attention.
But if you can’t get inside your customers’ heads, you can’t get nothing.
It doesn’t help that everyone else is also competing for your customers’ attention. Everywhere they go, they see ads, ads, and more ads.
But here’s the thing.
You don’t have to compete with everyone else. In fact, you don’t have to compete with anybody.
You simply have to rise above them.
• By going to where your customers are and meeting them there.
• By understanding their pains and problems.
• By speaking to their dreams and aspirations.
• By fascinating them with stories they can relate to.
• By reassuring them with cold, hard facts.
• By speaking their language—not fancy-schmancy tech-speak no one can understand.
• And by showing in clear, simple, and definite terms how you can help them.
I know, I know.
Easier said than done.
Just because anyone can put a bunch of words together doesn’t mean they know how to put the right words together.
And just because anyone can call themselves a writer doesn’t mean you should hire them.
What you need is a conversion-focused copywriter trained in the art of writing persuasive sales copy for people with short attention spans.
NOT a blogger.
NOT a content writer.
NOT an SEO writer.
NOT a creative writer.
NOT even an ad copywriter.
You need a copywriter who knows how to:
• Get inside your customers’ heads and hearts.
• Make sense of—and even delight in—all that data.
• Formulate the most useful insights from the research.
• Use these insights to write persuasive copy that moves your customers to take action immediately.
And you need a copywriter who’s going to treat your work like her own.
There’s no half-assing when you work with me.
We go all the way. We dive deep into your customers’ psyche. We scrutinize your competition. And we go back to your roots—where this all began and the Big Reason why you started your business. We leave no stone unturned.
This is what powerful copy is all about.
It’s not just about the words. It’s about going deep to find the right words to say so you can get your customers to do what you want them to do.
When you have research-backed, data-driven, and intuition-led copy, you get to:
• Attract more leads, expand your reach, and grow your influence.
• Engage your audience and get them to respond more.
• Get your customers to buy from you on repeat.
• Focus more on delivering high-quality products and services.
• Bring in bigger revenues.
• Make more profits and break through your income barrier.
• Feel the satisfaction of knowing you’re making a difference in people’s lives—while making huge money at the same time.
Sure, having great copy isn’t all you need to become a trail-blazing, visionary entrepreneur who makes six, seven, or even eight figures online.
But it’s certainly, absolutely, definitely one of the things that can get you there.
Here’s exactly what you get when you work with me:
• Research-based, data-driven copy > The best copywriters don’t guess. We go straight to the source and ask what your customers are looking for so that your copy speaks directly to them.
• Intuitive writing > Let’s face it. Even the most technically skilled copywriters can’t hold a candle to those who have access to their creative inner resources to breathe magic into their words. Some copywriters just get it. Others don’t.
• Experience and training > I’ve been writing content for the most distracted people in the world—that’s people on the Internet!—for 12 years. Plus, I’ve gone through rigorous training with the best copywriters in the Philippines.
• Personal investment > I fully believe the world needs more people like you. We need you to shine your light so bright you light up everything else. And I’m determined to use my own gifts and talents to help make that happen for you.
• Desire to make a difference> You’ve got a mission to change the world? So do I, my friend. We have to work together to carry out our purpose of making the world a better place.
• Passion to excel > You can hire someone who’s just in it for the money and expect decent results. Or you can hire someone who does the work for the sake of doing it and see mind-blowing results.
• Simple, effective process > No need to figure out how I fit into your daily operations. I have a quick and easy process for getting things done with minimal interruption of your own workflow.
Here’s that process in a nutshell:
1. We go back to where this all began—your personal story and your Big Why.
2. We conduct surveys and interviews to understand your customers’ pains, problems, fears, suspicions, hopes, and dreams. This is non-negotiable. This is how we speak straight to your customer’s soul.
3. We crunch the numbers on your website, social media, and email analytics to find out a few more things your customers won’t tell you.
4. We examine your past marketing efforts, including sales pages, email sequences, ads, webinars, video sales letters, lead magnets, blog posts, and other materials to determine your voice.
5. We observe your competition to look for new cracks and holes to fill so you can position yourself better.
6. We take all the data and insights we’ve gathered and put it all together to craft powerfully convincing sales copy for your next lead generation campaign or product launch.
If you’re ready to invest in copy that takes you places, get in touch with me today.
I’m currently building a portfolio of results-driven samples by offering high-quality research and copywriting services at 75% off the standard international rates.
And I’m looking for three to five changemakers who are ready to take advantage of my offer.
I cannot guarantee you results. No copywriter can.
But I can guarantee you that I will:
• treat your business as my own,
• take 100% full ownership of my work , and
• go deep into the work.
Once my portfolio starts taking shape, you can expect my rates to go much higher.
If you want to work with me at a crazy-affordable rate, fill out this application form to get in touch with me right away.
Even if we don’t end up working together, you’ll receive my Copywriter’s Checklist for FREE to help you write compelling copy that speaks to your customer’s soul.
It’s my way of showing you I want you to succeed.
It’s time to make your copy work for you.